efforts like this one helped president obama beat mitt romney among hispanic voters by 3-1 in nevada, costing the republicans the white house. >> they think about us like a second thought. like, oh, we need to have hispanics, we may not be able to win. >> reporter: this las vegas businessman, a republican for 40 years, says many his n his party businessman, a republican for 40 years, says many his n his party need to learn to reach out, too, and soften their stance on immigration such as on programs to give illegal immigrants permission to work if they were brought to the u.s. as children. right now as it stands, do you believe there are enough republicans who belief in compromise on immigration? >> well, i want to believe that we believe. >> reporter: do you believe it right now? >> yes, because if i don't believe it i wouldn't be able to be a republican. >> reporter: in florida, colorado, and nevada, the percentage of the electorate that is hispanic has increased one percentage point or more in the last four years. by 2016, at least two million more latinos will be eligible to vote.